Maserati in Australia

In the 70's the racing driver Alec Mildren held the Maserati franchise in Australia, along with the Alfa Romeo franchise. Difficult times for Maserati at home in Italy in the 1980's saw the concession changing hands several times. In 1987 Maserati awarded the concession to Tony Graziani who moved from Alfa to take this up. As sales failed to live up to expectations at established retail showrooms Graziani opened his own showroom in Crown Street Sydney, but Australian luxury car buyers continued to be sceptical about Maserati build quality and reliability and sales did not improve.

When Ferrari took control of Maserati in 1997 Graziani lost the concession to the Ferrari concession holders Maranello Imports (part of Sutton Group) but continued the retail operation. Ferrari control has given a much needed boost to Maserati in Australa and elsewhere. The first delivery of 50 3200GTs to Australia was sold out before arrival and Maserati is now leading a challenge to the more established luxury car manufacturers with the new Spyder cabriolet.

ACT -- no data available --
NSW 185
NT 0
QLD 78
SA -- no data available --
VIC -- no data available --
WA 54 [50]

all data as at December 2000 except TAS (May 2001) | data in [] Mar 2003 estimate from WA car club sources

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Information on Maserati in Australia



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